“Walk, Bike, and Roll to School Day” campaigns are a fun way to encourage active and environmentally-friendly trips to school. These events encourage students and parents to choose an active transportation method, such as walking or biking, for their journey to school. The goal of these events is to inspire families to consider these methods not just for a day, but as a sustainable, healthy, and fun option throughout the year.

A major benefit of these campaigns is the significant reduction in vehicular traffic, and therefore traffic congestion and air pollution, around schools. When families forgo their car for the day’s trip to school, the reduced number of cars on the road results in lower emissions. Having fewer vehicles on the road also makes commuting smoother for the broader community.

The impact of these events can extend far beyond just a single day. These events can serve to empower families to consider active transportation methods year-round, especially as they foster a sense of confidence in students. Additionally, these events inspire community conversations around reducing fossil fuel usage, promoting active lifestyles, and providing safe walking & bicycling routes to and from schools. Visit the “Definition” link below to learn more about the benefits of these campaigns.

While starting such a campaign may seem intimidating, every member of a school community has the power to start one of these initiatives. Some of the most important steps are to build a coalition of supporters, get the school administration’s approval, and to promote the event widely. Visit the “Action” link below for more tips on getting started.